DID YOU KNOW?
The Sand Storm Lacrosse Festival hosts over 40 vendors showcasing a wide range of unique products and services. Be sure to visit LaxMall to explore the latest innovations and offerings in the lifestyle, lacrosse and wellness industries.
THE BRANDS BEHIND THE EXPERIENCE
Sand Storm is more than a festival, it’s an experience. We’re proud to partner with some of the top brands in the industry, each playing a vital role in bringing that experience to life.
Fivestar | Title Sponsor
DryWater | Hydration Sponsor
New Balance | Footwear Sponsor
O2 Sports Insurance | Insurance Sponsor
GET READY
Sand Storm merch is leveling up. Rep the weekend with official gear built for players, families, and fans who want to take a piece of the experience home. Store details drop in October, giving you the chance to pre-order and lock in your favorites before you arrive.
New for 2027: We’re launching limited, exclusive drops you won’t find anywhere else. Once they’re gone, they’re gone. You won’t want to miss it!
Our Retail & Service Vendors are a key part of the Sand Storm experience, bringing the latest gear, apparel, and innovations in lacrosse to life throughout the weekend. In 2026, we were proud to host an incredible lineup of brands that energized the Lax Mall and connected with thousands of players and families. We’re excited to build on that momentum and welcome both returning and new vendors for Sand Storm 2027, continuing to elevate the shopping and on-site experience.
2026 RETAIL & SERVICE VENDORS
Festival:
GAME FILM & MEDIA
Sand Storm is committed to elevating the athlete experience, not just through competition and community, but through first-class media coverage that brings the game to life long after the final whistle of the weekend.
Game Film
Never miss a moment. Game film is available for purchase for every game, captured from a high angle in HD to give players and coaches a complete view of the action for review, development, and recruiting.
Media
Fivestar, the official title sponsor, takes Sand Storm coverage to the next level. As a leading sports content platform, Fivestar connects athletes and teams with a network of 750+ professional creators, making it easy to access, own, and relive your biggest moments. At Sand Storm 2027, Fivestar will be onsite delivering full photo and video coverage, from key plays and sideline energy to the unforgettable moments that define the weekend.
PARTNER APPLICATION
We’re excited to welcome retail, service, and brand partners to the Sand Storm Lacrosse Festival. With tens of thousands of players, families, and fans onsite, Sand Storm offers a high-impact platform to showcase your brand, connect directly with your audience, and drive meaningful engagement and sales.
Opportunities include prime placement within the Lax Mall and high-traffic satellite locations throughout the venue. Vendor fees are based on booth size and footprint, allowing flexibility to match your activation goals.
Spots are limited and in high demand. Secure your place early to be part of one of the most iconic events.
Apply now or request more information by completing the partner interest form.
